In May 2025, Sanrio first started sending the Hello Kitty Cafe Truck that sells food and merchandise around the US to kick off its schedule. Now that June started, we know all the places it will be throughout the rest of the month and July. 

These mobile pop-ups have been driving around, selling items, since 2014. They tend to set up shop near malls. They open at 10am at each location, then close at 7pm. In order to buy from one, you must have a credit card on hand. This year’s run of themed dessertes includes fa giant cookie for $16, eight madeleines for $16, three smaller cookies for $18, and five macarons for $20. 

While Sanrio didn’t share pictures of the merchandise we can buy from each Hello Kitty Cafe Truck at stops in 2025, a full list of items did show up. To celebrate these tours going for 10 years, there will be six types of anniversary items. Since Hello Kitty turned 50 in 2024, there will be three things honoring that occasion. We can also get two general items. 

Here’s the full list of Hello Kitty Cafe Truck merchandise sold at stops:

• 10th Anniversary Cup Keychain - $18
• 10th Anniversary Glass Mug - $25
• 10th Anniversary Glass Tumbler - $35
• 10th Anniversary Pin - $18
• 10th Anniversary Thermal Bottle (18oz) - $39
• 10th Anniversary Thermal Bottle (32oz) - $47
• 50th Anniversary Patch Set - $20
• 50th Anniversary Shirts - $30
• 50th Anniversary Tote Bag - $40
• Ceramic Mug - $22
• Cold Cup Ornament - $15

And here’s the Hello Kitty Cafe Truck US Schedule for June and July 2025. Note that since merchandise will only be sold while supplies last, it’s better to get there as soon as you can. As you can probably tell from the dates, there are three trucks on tour. (These are labeled as Truck East, Truck West, and Truck Central on the official site.) Also, while exact locations are available for most of the spots, we don’t know the places for the July 24, 2024 ones as of time of writing.

• June 14, 2025: Oakbrook Center in Oak Brook, IL
• June 14, 2025: Park Meadows in Lone Tree, Colorado
• June 14, 2025: Alderwood in Lynnwood, Washington
• June 21, 2025: Orland Square in Orland Park, IL
• June 21, 2025: FlatIron Crossing in Broomfield, Colorado
• June 21, 2025: Marketplace at Factoria in Bellevue, Washington
• June 28, 2025: Mayfair in Wauwatosa, Wisconsin
• June 28, 2025: The Shops at Northfield in Denver, Colorado
• June 28, 2025: Boise Towne Square in Boise, Idaho
• July 12, 2025: The Shops at Perry Crossing in Plainfield, Indiana
• July 12, 2025: The Promenade Shops at Briargate in Colorado Springs, Colorado
• July 12, 2025: 201 E. Magnolia Blvd in Burbank, California
• July 19, 2025: Perimeter Mall in Dunwoody, Georgia 
• July 19, 2025: Station Park in Farmington, Utah
• July 19, 2025: Northridge Shopping Center in Los Angeles, California
• July 24-26, 2025: San Diego, California

The Sanrio Hello Kitty Cafe Truck is going around the US now.

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Sanrio revealed the ticketing details for the When I Change, Kitty Changes Too Hello Kitty Exhibition being held at the Fukuoka Art Museum in Fukuoka, Japan throughout Summer 2025. The event organizer published a new press release explaining tickets and details about visiting the event, which it will start selling in April 2025.

Early-bird tickets for the exhibition will be available exclusively on Ticket Pia starting on April 12, 2025. These tickets will cost ¥3,000 apiece, but each of them will come with an exclusive acrylic stand set, as shown below. The organizers will afterward sell regular bonus-less tickets on multiple websites on April 26, 2025, at ¥1,800—with gradually reduced prices for students and younger visitors.

In addition, Fukuoka Broadcasting System's webpage for the exhibition revealed that it is gradually setting up ticketing pages where people residing outside Japan can also buy regular tickets for the event. It has set up a page on kkday, which s worldwide currencies with a discounted ticket price of $12.17 and additional language in English, Chinese, Korean, Vietnamese, and Thai besides Japanese. The organizers will also set up another global ticketing page on Klook, which s Indonesian and Malaysian languages.

Fukuoka will be the third city in Japan to host the Hello Kitty Exhibition. The event appeared first in Tokyo from November 2024 until February 2025. As of April 2025, the second venue in the Okinawa prefecture is actively running until May 11, 2025. After Fukuoka, the exhibition will make another stop in Kyoto from late September 2025 until early December 2025. The exhibition's primary site also teases an fifth venue in Nagoya.

The Hello Kitty Exhibition called When I Change, Kitty Changes Too will be held at the Fukuoka Art Museum from June 24, 2025 until August 31, 2025.

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Sanrio announced that new Hello Kitty and My Melody yukata and jinbei clothing for children are now available for sale. The yukata costs 5,940 yen (or about $39.66) while the jinbei costs 5,170 yen ( or around $34.52) and they are both now available from the après le cours storefront and the F.O. online store.

The Hello Kitty model is of an off-white or ivory color and it features the iconic Sanrio character alongside a pattern of cherries. The Hello Kitty yukata and jinbei also come with an organdy obi belt that includes a pattern of Hello Kitty's own ribbon. Meanwhile, the My Melody models are pink with a floral pattern that also features the character.

The clothing is available in 6 different sizes each. The yukata sizes range from 100cm to 150 cm, while the jinbei sizes go from 80cm to 130 cm, both of them in increments of 10cm per size. You can check out the new Hello Kitty and My Melody yukata and jinbei in more detail here:

As a reminder, the Oita Airport in Japan will be renamed to Oita Hello Kitty Airport between April 13 and October 13, 2025 to celebrate the Osaka World Expo.

The Hello Kitty and My Melody yukata and jinbei are now available for sale. The yukata costs 5,940 yen (~$39.66) and the jinbei costs 5,170 yen (~$34.52).

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The local government of Oita prefecture in Japan announced that the local airport will be temporarily renamed "Oita Hello Kitty Airport" starting on April 13, 2025. This will remain in effect until October 13, 2025. The move is intended to encourage tourism during the Osaka World Expo, which takes place over the same period of time. [Thanks, The Mainichi!]

The plan was signed by both Sanrio and the Oita Prefectural Government back in December 2024 and announced on March 17, 2025. The government and company stated that the two hope to take advantage of the increased tourism during the Osaka World Expo 2025. While the name change is in effect, the airport will host various Hello Kitty-themed decorations and photo spaces, as well as ments promoting prefectural specialties. Additionally, a bus route is planned to take visitors from the airport to the nearby Sanrio theme park of Harmonyland, which appears to be part of the impetus behind the name change.

Back in January 2025, Hello Kitty owner Sanrio also partnered with Razer to release a collection of Kuromi-themed gaming accessories including headsets and keyboards. Meanwhile, in 2024 Seiko and Sanrio opened pre-orders for a limited run of Hello Kitty Anniversary Watches.

Oita Airport in Japan will be temporarily renamed to Oita Hello Kitty Airport for the duration of the Osaka World Expo, which takes place starting on April 13, 2025.

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Razer has announced a collaboration with Sanrio that will result in a new collection of Kuromi themed accessories. The collection will drop on January 9, 2025.

The Razer Kuromi collection was teased by the company via their social media s, although they’re keeping quiet about what the collection will contain. However, it’s likely that the collection will contain the same items as those released in China in August 2024. These items includes a headset featuring Kuromi’s ears, a mouse and keyboard (with wrist rest), mouse pad and speaker. The announcement for the Chinese release did ask what other countries they should launch the collection in, so it’s likely the latest announcement is gearing towards a global release. The collection is set to drop on January 9, 2025 at 9am PT.

The Kuromi collection isn’t the first collaboration with Sanrio that Razer have worked on. A Hello Kitty collection was also released via their website. The Hello Kitty collection contained similar items, including a headset, keyboard and mouse pad, but instead of a speaker, they released a gaming chair.

Razer has been producing a range of character-based headsets and accessories for other properties too. A Pokemon headset based on Gengar was released in China in October 2024. Similar to the Kuromi collection, the Chinese release was timed with a social media post asking fans what other countries they’d like the headset to be released in.

The Kuromi collection will appear on the Razer website at 9am PT on January 9, 2025.

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Sanrio and Seiko announced a new limited edition Hello Kitty 50th Anniversary watch. It costs 54,780 yen (or approximately $348.24,) with pre-orders now open from the IEI online store, and its expected release date set for late May 2025.

The watch dial offers a pastel pink background in a plaid style inspired by London, Hello Kitty’s “birthplace.” Additionally, each hour marker except for the 12, 3, 6, and 9 marks are decorated with small crystals. Hello Kitty herself is sitting over the 6 o'clock mark with the original design she first debuted in all the way back in 1974.

You can check out the new Hello Kitty 50th Anniversary Seiko watch here:

To celebrate the year of its 50th anniversary coming to an end, this new Hello Kitty watch edition will only have 2,024 units on sale. A serial number appears on the back alongside a special anniversary logo. Furthermore, the watch is packaged in a box decorated with various different designs for Hello Kitty throughout the years in the style of stickers.

The new Seiko Hello Kitty 50th Anniversary watch costs 54,780 yen (~$348.24.) It is expected to come out in late May 2025 and pre-orders are now open.

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IP4 will release a retro throwback collection of Hello Kitty gachapon toys in December 2024. The 70s Design Collection uses the older Hello Kitty design on nostalgic goods you might’ve bought or used in your childhood.

In total, there are six possible prizes to get in this collection. They are:

• Bandana (red or blue)
• Pencil case
• Square pouch (red or yellow)
• Tissue case

It costs 400 JPY ($2.60) each attempt.

The basic design for Hello Kitty hasn’t changed since she first appeared on the market in 1975. She looks like a white mouthless cat with a red bow next to her left ear. The Hello Kitty retro collection doesn’t have the variety of poses she has now, though, and the colors of the goods seem bolder than modern merchandise from Sanrio. Aside from Kitty, the designs on the merchandise are reminiscent of the past as well. They look busy due to the checkered look, and each block contains a picture.

2025 would mark the 50th anniversary of Hello Kitty’s first appearance, and Sanrio has released many goods and collaborated with various companies to celebrate this. Goods started appearing as early as in late 2023. Companies like Clinique, Takara Tomy, and Crocs have released commemorative merchandise for the anniversary as well.

The IP4 Hello Kitty retro collection will appear in gachapon machines in Japan in December 2024.

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Dolly Mix and Sanrio are having a collaboration for the 50th anniversary of Hello Kitty. Little figurines of Hello Kitty and her friends in dessert-inspired outfits will appear in gacha machines in mid-December 2024, and they’ll cost 400 JPY ($2.60) per attempt. [Thanks, Hobby Watch!]

There are four variations of figurines to collect. All of them stand at approximately 40 millimeters tall, though they look like they’re sitting down. As mentioned earlier, the outfits look dessert-themed, as they all have strawberries in their bows. Each figurine also has either a star or a heart design in their eyes, adding to the overall cuteness. The characters you can get are Hello Kitty, Mimmy, Dear Daniel, and Tiny Chum.

Here are more pictures of the Dolly Mix and Hello Kitty figurines:

For the 50th anniversary of Hello Kitty, many companies have collaborated with Sanrio to release exclusive merchandise. Takara Tomy, for example, released a special version of its Licca-chan doll. Meanwhile, Build-a-Bear added a special 50th anniversary Hello Kitty doll to its online storefront back in August 2024. Sanrio itself has released multiple pieces of goods as well, including special anniversary coins and a snow globe.

The Dolly Mix and Sanrio figurines for the 50th anniversary of Hello Kitty will appear in gachapon machines in mid-December 2024.

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Sanrio has ed a playlist for the 50th anniversary and birthday of Hello Kitty. It's available on Spotify and in total, there are 41 songs in the playlist, amounting to 2 hours and 15 minutes.

According to the Sanrio Tweet, these are all familiar songs from the Hello Kitty franchise. Songs include MAISONdes’s “Popcorn!!”, JO1’s “Infinity”, One Direction’s “Live While We’re Young”, and Dua Lipa’s “Houdini”. Some of these songs are likely there because the artists are fans of the mascot, or made a reference to her at one point.

In October 2024, Dua Lipa ed a picture of herself wearing a Hello Kitty bra. Again in October 2024, JO1 attended the Hello Kitty 50th anniversary part. During that time, Takumi Kawanshi and Junki Kono mentioned they’d love to collaborate with Hello Kitty some day. One Direction collaborated with Hello Kitty in 2013.

Since November 2023, Sanrio has been releasing merchandise for the 50th anniversary of Hello Kitty. Companies like Lotte, Casio, Clinique, and CASETiFY also collaborated with Sanrio to release commemorative merchandise featuring the famous mascot. There is also an event ongoing in Hello Kitty Island Adventure focusing on her birthday. This event will last until November 15, 2024.

You can listen to the Hello Kitty 50th anniversary playlist on Spotify, and it’ll be available for the foreseeable future.

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Sanrio is working with Casio to release a new Hello Kitty 50th Anniversary G-Shock watch that features motifs from the popular character. The watch costs 18,700 yen (or approximately $122.40), and it will go on sale on October 30, 2024 in Japan at the Casio official online store. It is unknown if it could eventually appear in other regions.

The new Casio G-Shock features the Hello Kitty name above the screen, and the character’s bow appears on the screen when the backlight is on. The Hello Kitty 50th anniversary logo is also depicted on the back of the watch, and the same logo is used in the box for the collaboration watch. The watch not only celebrates Hello Kitty’s 50th anniversary, but the 50th anniversary of the first Casio watch being released.

You can check out the new Sanrio x Casio Hello Kitty G-Shock watch here:

With the 50th anniversary of Hello Kitty being held throughout 2024 a variety of commemorative merchandise goods have been released, including a limited anniversary coin, a Hello Kitty Build-a-Bear plush, and a variety of CASETiFY phone cases and tech accessories inspired by the Sanrio character.

The new Hello Kitty 50th Anniversary G-Shock watch costs 18,700 yen (~$122.40), and it will be available for purchase on October 30, 2024.

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A Hello Kitty Exhibition focusing on merchandise will be held at the Hyokeikan section of the Tokyo National Museum, Ueno, from November 1, 2024 to February 24, 2025. It features the tagline, “When I change, Kitty changes, too.” Opening on Hello Kitty’s birthday, the exhibition will explore the character’s 50-year history under the theme called "Kitty and Me."

You can the official announcement post on social media below:

This exhibition will feature the largest-ever collection of Hello Kitty merchandise, collaborative works with artists inspired by classical Japanese art pieces, and original video content. Attendees can also purchase exclusive items available only at the venue and participate in interactive elements, such as photo spots, a social media campaign with prizes, and a stamp rally.

In related news, Angel Heart has released a special collaboration watch to celebrate its 20th anniversary alongside Hello Kitty’s 50th anniversary. The watch, priced at 16,500 JPY (around $106), features a Hello Kitty design and an apple charm.

Those interested can visit both the Hello Kitty exhibition and the new themed merchandise at the Tokyo National Museum, in Ueno, from November 1, 2024, to February 24, 2025.

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Sanrio has revealed a new Hello Kitty gold coin to celebrate the character's 50th anniversary. The company has also opened sales for this coin on the Premico web store.

This coin will show Hello Kitty and a Shinkansen train with a livery based on the character. It will also show other notable Sanrio mascots, such as Cinnamoroll and Little Twin Stars. The coin will have a diameter of 5 cm (1.97 in) and weigh around half an ounce. It will also be made with .9999 gold.

The Premico web store page revealed that this coin will be based on a Cook Islands dollar proof coin and manufactured in . The other side of this coin will feature the British King Charles III, who is also the reigning monarch of Cook Islands as of 2024.

This Hello Kitty coin will have a listed value of $100 in Cook Islands dollars, which would also equate to $100 in New Zealand dollars or around $62.50 in US dollars. However, the value shown here is only for decorative purposes, as the coin is actually being sold at a whopping 657,800 yen. With the September 19, 2024 exchange rate, that would be around $4,600 in US dollars. Only 500 copies of this coin will be produced and sold, and Sanrio will also encase each coin in a Shinkansen-themed acrylic stand.

The Hello Kitty 50th Anniversary Shinkansen Coin is available for purchase in limited numbers.

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For the 50th anniversary of Hello Kitty, Sanrio will release a total of 20 different acrylic stands featuring mascots wearing hats of the famous cat girl. These are in blind boxes so there’s no telling which acrylic stand you’ll get until you open them.

These blind boxes are available in convenience stores, supermarkets, hobby shops, and such across Japan. They cost 275 JPY each, which would convert to around $1.95. Like how Bandai releases wafers with collectible cards inside of them, these blind boxes will also come with a little snack. In Sanrio’s case, you can get a piece of chewing gum.

As for the acrylic stands, you have a chance of getting some more minor mascots. Popular characters like Pompompurin, Cinnamoroll, My Melody, Chococat, and Hello Kitty exist, of course. But there’s also the chance of getting Marroncream, My Sweet Piano, Paupipo, and Usahana. For some reason, Chococat and Kirimi come in a pair. Meanwhile, Little Twin Stars do not. If you want both Kiki and Lala, you’ll need to rely on luck.

Sanrio has been launching a lot of limited products and crossovers for the 50th anniversary of its signature mascot Hello Kitty. For example, there is a special plush you can make at Build-a-Bear, as well as a limited edition necklace on FanFun Market. Bandai Namco also released a newer version of the Hello Kitty Tamagotchi Nano model from 2020.

The Hello Kitty 50th anniversary blind boxes with acrylic stands are available in stores around Japan.

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EVA Air has launched a new Hello Kitty Besties Jet, which is on its inaugural flight BR55 from Chicago O’Hare International Airport (ORD) for Taiwan Taoyuan International (TPE). This aircraft seems like it will only take that route, alternating days of the week depending on the season.

Everyone on the inaugural flight received commemorative gifts. As mentioned earlier, when the Hello Kitty Besties Jet will be in service depends on the season. It will be available on Tuesday, Thursday, and Saturday in the summer. Then, during winter, it’ll be available on Monday, Wednesday, and Friday. The Hello Kitty elements are all over the exterior and interior of the plane. Since it includes her besties, you’ll also be able to see characters like My Melody and Kuromi. This new Besties plane marks the fourth livery jet from EVA Air that features Sanrio characters.

While the EVA Air collaboration with Sanrio does not seem to be in relation to the anniversary, Sanrio has been celebrating the 50th anniversary of the feline mascot. On August 29, 2024, Build-a-Bear unveiled a new 50th anniversary version of the plush. You can make this at its shops, and it’ll have an iridescent fur color. Other goods that are part of the celebrations include a Licca-chan doll and CASETiFY cases or other phone merchandise.

The EVA Air Hello Kitty livery jet will service the route between Chicago and Taipei.

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Build-a-Bear added the Sanrio 50th Anniversary Hello Kitty plush to its online storefront in both bundles and stuffed animal gift sets on August 29, 2024. However, while the $36 plush sold on its alone is still available, the $51 gift set and $57.50 bundle with toy cupcake wristie sold out already.

The base Hello Kitty stuffed animal stands at 17 inches tall. She has multicolor fur with shades of blue, pink, and green mixed into it. Instead of a traditional bow, there is a fabric “50” over her left ear. Also, her facial features and whiskers are white, rather than the normal black and yellow. Both of the gift sets include a pink party dress with 50th anniversary iconography, hearts, and a white bow. The cupcake wristie also features the same pink color with mascot items on it. Both the dress and cupcake are only available in the two bundles. 

Here’s a closer look at the Build-a-Bear Sanrio 50th Anniversary Hello Kitty plush:

While that item does seem to be selling out, other Sanrio stuffed animals of Hello Kitty and other characters are available. They are also on sale if purchased alongside the 50th Anniversary version of the famous cat. So if someone got the Spring Gingham Hello Kitty or one of the Halloween versions of Cinnamoroll, Kuromi, or Pompompurin, they could take 10% off the normal price.

The Build-a-Bear Sanrio 50th Anniversary Hello Kitty plush is available as of 12:20pm ET on August 29, 2024.

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